The Fastest, Least Expensive and Most Effective Marketing Strategy Few Small Business Owners Know, Understand and Use

Imagine a marketing strategy that would allow small businesses to automatically increase the
prospects introduced to their business exponentially. Imagine what such a strategy could do
to your revenues and profits.

There is such a strategy that is around us everywhere but few small business owners make the
connection to their own business.

Every time a new, hot Hollywood movie is released from a major production house the marketing
efforts involves a joint venture with other products, services and companies which target a
similar demographic. For example, Disney movies always join forces with fast food restaurants to
offer food, drink and toys related to the movie’s theme and characters. This approach drives ticket sales for the movie while driving traffic from families into the restaurant.

In my previous career in professional baseball our sponsorship program always included at least a three-way joint venture between our ballclub, a paid corporate sponsor and a media outlet. Each of the three of us brought something to the alliance of value to the other. The ballclub brought the venue with a guaranteed captive audience attractive to the paid corporate sponsor and the media outlet. the media outlet brought promotional exposure and branding opportunities to the ballclub and the corporate sponsor. The corporate sponsor provided value by subsidizing premium items given out to fans that attended the game and guaranteed ticket sales for that game to their employees, customers and prospects. It was truly a win-win-win situation.

What about your business? What other businesses target the same market with a non-competitive, complimentary product? Make a list of prospective businesses with the value they could bring to the alliance. Then write down the value you can offer and look for ways to leverage your efforts with another company to inexpensively explode both of your company’s marketing efforts.

This is just one strategy that Champion Businesses use to achieve success. Skip Weisman and Weisman Success Resources, Inc. works with small-to-medium sized businesses to improve the Personnel, Productivity and Profits to create Champion Businesses With Champion Work Environments.
For more Champion Business Strategies and assessments visit, www.WeismanSuccessResources.com